Case Study - Sensient
After the Xennia acquisition in June 2015, the key marketing activity was to reshape the Sensient Inks Global brand look and feel to integrate with the Xennia brand. The product portfolio and branding also needed reshaping. An interim brand solution needed to be implemented quickly for two key trade shows in November 2015, including integrated tradeshow booth and brochure messaging and look and feel.
Key marketing activities included:
- Interim brand and product strategy June-November 2015
- New brochures for textiles and decoration applications and rebranded products
- Development of Sensient InkSelect app for iPad and Android
- Delivery of integrated look and feel for trade show exhibits at InPrint 2015 and ITMA 2015
See below for some visual examples of Sensient's marketing communications, including tradeshow exhibition stands and brochures.